Are you the random unknown electrician who will compete on price or the local electrician?

Transcript

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Electrician, electrician, electrician, electrician, electrician, electrician, electrician. What's going on guys, James Rest here from Marketing Secrets for Electricians and today we want to talk about are you the local electrician or are you the random electrician? Electrician, so what do I mean by that? Let's look into that. Now, if you are the local electrician, what happens?

The people or your customers in your local neighborhood know who you are and when they need electrician, they will think of you versus the other electrician, the random one, which is the one they kind of have to quickly, randomly find when they need electrician and they don't know who you are, they don't know anything. about you and they compete on price because of that, so they call three, 10 other electricians and they say how much per hour and if you say 100 and one person says $10, they will go with the cheapest one more than likely. Now, how do you build a relationship to the people in your community? The number one thing you can do is start producing content. Get on video like this.

If you're watching Facebook right now, I'm on video talking to you. Why? To build a relationship or you can listen to this on the podcast as well and the advantage though of video is they get to see who you are. So, for example, if they go to your website, do you have a video at all anywhere of you talking to them, to your ideal customer about who you are, what you do, how you can help them, what problems they have, all this type of stuff help to build your relationship. Instead, most websites have just the about page, or not even that.

It's like just a simple thing with your about page, with a line for hey, I do PowerPoints, I do selling fans and very basic. It doesn't give you enough information, but even if that's the only thing you have, have some kind of video. It's not too difficult. You could have lots of videos. So, for example, if you are on a job today, record it.

Hey, here's a before. Explain what you're doing. Say, hey, guys, I'm at such and such suburb with a customer right now and I'm installing the ceiling fan. Well, it's not in yet and you can even show the ceiling fan. You can point at you or everyone's got a smartphone these days.

You can point the camera at you or you can point at the fan. The fan's going to go here and I'll touch back with you when I've done the job. So, when you finish the job, you can just do it again. Hey, hey, guys, here I am again and here's the ceiling fan. It works.

Beautiful customers happy. This simple type of stuff, you could do one video like that per day and by the end of the year, you'd have, you know, 100 bits of content that you can share. And if you are able to do these videos, you can then transcribe them. You can turn them into a blog and then instead of people going to your page and clicking on what services does this guy do, he can click on the blog and he can go. He does selling fans and you can click on selling fan and you can have a video of you doing so.

You can have one video of you doing so. And I'm in this suburb. This is a key word. So, the electrician and your suburb is a key word you could start to break for and their way essentially algorithms work. If you keep producing content, valuable content, this will help you get found more and more and more and you'll get more customers without you actually doing any extra work.

I mean, you're already doing the work like physically go into the house and installing the ceiling fan. Why not make content while you're doing it? And double up make use of your time and get more customers at the same time. So hopefully that helps today, guys, and I shall talk to you soon. Thanks for watching.