Electricians business plan, a simple version!

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Hi guys, James West here from Marketing Secrets for Electricians and today we're talking about business plans and when I was going through trade school the idea was you know to spend all this time and energy creating a business plan that was a couple pages long and full of all this information that I never actually looked at again so I'm going to go through and we're going to create a simple business plan that you can use in your business and it'll help you create more value for your customers. So let's get into this. or the guys that charge peanuts for an electrical job. On top of that, we want to employ the best electricians so we can get off the tools and have plenty of time for other areas of life. That's the question.

Join me and follow along as we search for the answers. My name is James Rest and welcome to Marketing Secrets for Electricians. front end and what that means is all I wanted to do was get that sale from the customer upfront so the system in effect was find the customer make a sale find a customer make a sale and that was my two-step process you do enough of that and you have a business so I thought and the there are a few downsides to this one being that the Most expensive way to find customers is to acquire them. So all your marketing costs go towards acquiring that first customer. Once you've got them, it's easier to market to to these customers because you know who they are.

So cost wise, it's actually easier to go back and get repeat business. It's also they're more trustworthy. They're more open. They've used your services. There's all these other benefits to actually focusing on what's called the back end.

So what happens after the first, what happens after you've got that customer? How do you move them through your business so you add value to them? And yet they continually want your services, provide more money for your business. And this is something called focus on the back end. And there's a saying in the marketing world that amateurs focus on the front end, which means, which was what I was doing.

I was focused on just finding the customer and landing the job. That was the whole business plan. Now today we're looking at the back end type of things and something we're going to create and I'm going to put a picture of what we're going to discuss here and it's a valued letter. So the picture is going to be on the template of the image on the podcast and what it essentially is is you start at the bottom on the ground floor. Let's say there's like All your content creation and just that's the base.

So putting out content is a form of marketing your ads. They haven't actually climbed up your value letter to acquire or purchase anything. And then the next is like you have free stuff. So you exchange an email address for something of value. So it might be, hey, give me this email address and you get a free report on how to save electricity.

You get a free report. or a free checklist on how to be safe at home or whatever that type of free thing is and then following that so you've got their email and following that the next is where they actually start paying you something which means they've actually purchased something from your business like just as the cheaper end so they might have just got you around for and then installing a light switch changing a light globe you know something simple so that being said the next Think up the value ladder so they go up and they get a little bit more value, which means It's actually you know something more expensive. So say the first was like a hundred two hundred price range maybe next thing is 500 to a thousand and then the next thing after that is like a thousand or two thousand three thousand so each Level of the value ladder is like you're charging more for your services or it's a bigger job, but it's a more value for the customer. And you're trying to in the overall picture at the top, if they get to the end of the value that I say, say they want a whole house smart why that might be your thing. And your goal is to help people get their home smart why and that you're like top rung top level of the value.

So you want to your goal, your whole purpose, your whole process is to start them at free. So they start finding out about you, get their email so you make contact or phone number or Facebook Messenger. And then you just start with a small job. So you start gaining trust and you work your way up and up and up and up until they've got your biggest package. And even then, you can keep sending people up once you figure out what they need and the services that they require.

So, for example, if our biggest thing was to install smart wiring or make a home smart, For example, that could be it. And then you would then sell them also a maintenance package for that smart wiring. So every year you come around and check, make sure everything's working. You might say your your goal is to sell them to get their whole home decked out in like LED lights or whatever. So maybe you have an LED maintenance maintenance package to make sure their power is like lower and they're consuming, they're like spending less on on power.

It's the idea here is to get them in, get seen, bring them up the value of that. And you do that once you have the email or text message or phone number, you can text them or email them once every so often to build a relationship with them and start communicating with them about the things that you do. And you build trust and say every email doesn't have to be something selling something. you're just talking to them about what you do, who you are and all these types of things. There's a whole system that's been created like a soap opera sequence.

There is a Seinfeld sequence and I'm going to go into these type of sequences later on. But just know that also there's people in business that this hasn't really been done in electrical field, but they email or contact their customers once a day. So every day they're sending a new email and update as to kind of what's going on in life. And there's a style and a structure to do that. And then they're just selling one thing.

So, for example, there's a guy called Ben Settle and his whole business model is acquire the customer and you warm them up. So when you first acquire them, they might be cold, meaning they don't know you. And then as you email them, you're building a relationship with them. And this is done on autopilot, essentially. and it's scalable so your contact base can get as big as you can, but all you're doing is sending out emails to them, you're communicating to them and offering something of value.

Then you've got, "Hey, you want more? Sign up to my thing." And in this case, his thing was a newsletter, but who's to say we couldn't do, as electricians, do a newsletter or some kind of ongoing regular service. And this is where I think the biggest, for me anyway, I don't have any reoccurring package in my value letter or in my business plan. So by having something where I'm offering a reoccurring revenue stream for me, but something I also had value to the customer. So they're willing to pay that money every month or every year to have this type of service and the security guys, they have this like package time, they install the security system and then they have maintenance system in place where they're getting a regular reoccurring revenue and what does this does it stabilizes your business so you can then like not have this boom or bust cycle and you can know a next month at least worst case scenario I'm going to have some money coming in instead of looking at the future and go off well I've got no jobs and then also the beauty of this is you can start planning your workout a bit more so you can if you know you've got like 10 maintenance schedules you need to go and do this week, you can plan them ahead of time instead of like a job come in and trying to juggle and quote work.

It just creates the stress out of it. So that being said, the main thing we're trying to look at here or implement is a value letter for the electrician or electrical business, which is a series of steps that add value to the customer, also increasing price for you with an underlining. And under that they have a you have a reoccurring revenue system built into it. And that's basically it. So you need to know where your customers at and where you're going to take them when they enter the journey into your world and how you're going to ascend them up your value ladder.

So these are the systems and structures that as an electrician would be very beneficial for you to put in place. If you're interested in talking more about this, please check out the Facebook group, Marketing Secrets for Electricians. And we can go over there. Talk to you soon. [Music] Do you have questions about your marketing?

Do you want to know how to build a sales funnel for your electrical business? Well, come join us in the Facebook group Marketing Secrets for Electricians and you can get your question answered there and we work together to help you build an electrical sales funnel for your business that produces leads and sales on autopilot. That's the goal. Come join in and let's go. make it happen.