What If… You Could Generate 10-30% More Potential Customers Without Spending Any Extra Money Would you do it?

Transcript

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Hi guys, James Rest here from Marketing Secrets for Electricians. What if you could generate an extra 10 to 30% more customers from your already existing customers without spending any extra money on ads? Would you do it? Chances are some would, some wouldn't. Depends if you're willing to take risk and chance and what is the risk versus reward basically.

But let's look into that, that's what we talk about in this episode. On top of that, we want to employ the best electricians so we can get off the tools and have plenty of time for other areas of life. That's the question. Join me and follow along as we search for the answers. My name is James Rest and welcome to Marketing Secrets for Electricians.

find electricians near me. We ran into a few problems with the Facebook block getting blocked and that was very nice but figured out that you could actually switch so the block was on the ad manager and not the Facebook page so create your ad manager and your backup for business and this time I'm going to register it correctly so I don't have to wait essentially two months for them to approve it before you can start advertising so if you haven't got your Facebook page or manage our account set up. I'd suggest you try and do that. Now, what I've come up with is I've been searching for electricians. We had a couple jobs come in saying, "Hey, I need electricians." So that was awesome.

Finding electricians is kind of challenging, harder than I thought. Getting the electricians to respond, getting the customers to respond. It's quite a challenging mix, but we are making progress. So hopefully have a few interviews with electricians around the area getting their skills and then also we've got a couple interviews coming up with electricians and some other types of businesses that can hopefully help us understand how to run our electrical business a little better and sharing their knowledge so I'm looking forward to that. That'll be coming up in a week or two.

Now in the last episode I talked about the growth hacking and what I came up with as I kind of evolve this into a thing is I'm going to give away the electric work of $200 but you guys don't necessarily have to give that work away. So what do I mean by that? So basically I'm going to run some ads, I'm just going to do this all on my own, not on my own but just to get the ball rolling because it takes time to negotiate and talk all these rules and everything out and just to build the system itself takes a lot of work so what I'm doing at the moment is paying the Wina system which I can go into in a bit later on but the the actual plan now is is to build a giveaway funnel that is going to propel a lot of leads through this funnel and generate a lot of work at a very cheap price so I'm going to be aiming for at least I would like 30 cents a lead but I reckon we'll get about a dollar a lead so that'll be cool here we can pull this off now If you want to be a part of this, you can go to marketingelectrician.com and click on giveaway and you'll see what I've got there. If you just want to see what I'm doing, I'm going to be doing some videos in depth, like here's how I sell the ads, here's what I do. So if you want to just see that or if you want to join in, feel free.

I'm going to get the ball rolling in a week or two once I've got everything set up. We should be able to hit play on the ads and see the results start to trickle in, warm up the Facebook Pixel, do all these things to kind of help get the ball rolling. So this will be exciting and I'm hoping to, I'm probably gonna do it for about two months because there's a whole structure I'm gonna build and you're gonna see the start of the funnel is purely just, hey, here's free work, jump in. And then when they jump in, they're written down, you've got the email address, they're in the funnel, we're gonna offer them three different levels. So the first level, be the bronze package and in the bronze package they're going to get a hundred dollars if they win which is okay like they get a hundred dollars I'm going to give them a hundred dollars not directly I'm going to find an electrician to do the job for them so if you want to be one of these electricians who essentially gets this hundred to three hundred dollar giveaway you want to do the work go to marketingelectricians.com and opt in and they're the electricians that are going to get preference if I if I give it to someone who is in your area chance and there will be.

But anyway, so the bronze level is going to get $100. Silver is going to get $200 and $300 for gold. So there's the kind of price range. And how they earn up into getting more money is by sharing and getting other people to opt in so it grows itself. So if you know a friend and they, hey, they need electricians, you share that link with them, they sign up.

And once they've signed up, then you get basically a credit, another ticket in the raffle. So instead of one, now I've got two tickets in the raffle. And if I do that enough, I get enough points. I then get into the silver package. And then again, I get to the gold package.

And we're only gonna have about total 10 points. And one way, so there's two streams. One way is that they can just share. So they share enough and enough people sign up under them, under their link. They're gonna get enough credits and they can get all the way to the gold.

gold and get $300 from the giveaway. The other option is that they can actually purchase raffle tickets. Now here's what I'm trying to do here. I'm giving the option so some people won't want to share others will just want to give you know I'll spend a couple bucks and buy a few extra raffle tickets to boost my chances of getting a ticket. So we're gonna have two choices and if they do both they're gonna like basically hit gold but if they do one or the other they're gonna sit in silver so there's the kind of incentive and hopefully that's making sense for you guys.

The raffle we're going to give away from a dollar to $17, however, one dollar to 20 depending upon what they want to spend and how many tickets they get for that amount. So if you get a dollar, you might get one ticket, so that's an extra entry. However, the key difference here is you're going to see who wants the free stuff and who actually buys this. Just that little dollar, that one little dollar is going to separate the people in our list from the people that just want the free stuff and people who actually want to put money in and have money to spend they've got a credit card. The next thing I'm going to do though is I'm going to find a charity because I actually don't want to make any money from this I'm not interested in making money and at the moment I'm purely doing this to prove and test that a giveaway funnel works to generate leads and we can generate a lot of leads from it or a lot of customers from it at a very cheap affordable price that Any electrician can use in any, anywhere around the world, like in your suburb, you just do it for your little area.

So it's vocal marketing for your electrical business. And because I'm only giving away one prize per week or month, I have a lot I'm going to do it for. There's not this risk of like, okay, every person that opts in is going to get a $200 voucher. I would go, yeah, lose a lot of money quite quick. So we don't want to do that.

We want to lower our risk by making it a a giveaway and then getting people to sign up now this is powerful and I'm going to sign up Someone I want to sign up a charity so any money Ideally my my risk and this is $400 like that's probably four to five hundred dollars That's the max I'm going to spend on this investment to see what we can do and we'll see What returns I get on that and maybe I get a thousand leave maybe I don't But anything, so with the charity, anything above that or anything above that I spend, any profit I make is going to go to like a Red Cross. Or if you've got a charity you want to give to, let me know in the comments and I can reach out to them and give them that money. I don't want any money from it. This is kind of a fun thing for me to just test out building the giveaway funnel, getting it all structured, putting all the pieces together, putting it out there, creating these videos. I'm growing as I'm doing this.

Most people like to be stuck in their kind of thing that they do. I'm trying to push the boundaries and grow, like doing videos, doing Facebook Lives, all this stuff. Many electricians I've probably only seen about one, two, if I'm lucky. Actually, electricians doing videos where they're on camera. I've seen a few go, "Hey, look at my work," or whatever.

However, if you want to grow, to connect with your customers so they see who you are and you want to build that relationship so money is not the most important thing. I encourage you to do more lives, videos so they can see there's an actual person behind the company. That is the way essentially the future of marketing is going. There's always going to be room for texts, there's always going to be room for videos for images, but video is the quickest way to your market and to go growing your business. So you have to make a choice.

Do you want to grow your business or do you want to stay where you are? And it's up to you. The only person holding you back is yourself. So if you want help with any of this, you can go and join us in the Facebook group, go to marketingelectrician.com and click on the Facebook button. We'll take you to the Facebook group.

You can ask any questions. I'm happy to help with any advice you need or just to discuss something I find especially if you're a sold trader it's quite a solo job you're quite isolated and you get to connect with customers but you can't really discuss ideas so if you want to just get on the get on a call now and jump on and we can discuss about what you're doing with your business you know this is just fun this is interesting this is how we grow and develop and and change what's going on so with that I'll leave you to it and if you have any questions I look forward to talking with you. And yeah, talk soon. can be used to grow your business very quickly on a shoestring budget, bringing you lots and lots of new customers. If this is something you would like to partake in, you can visit marketingelectrician.com, click on the giveaway button, enter your details in, and I will talk to you soon.