Websites for electrician's, create a page with one direction so you don't confuse your customers.

Transcript

Auto-generated from the audio (3,094 words). Names, numbers and the odd Aussie-ism may be off — check the audio before quoting.

Hey, guys. James just here from Marketing Secrets for Electricians. And today we're talking or we're building a website. Well, we're building ads and we need to run the ads to somewhere. So in a sense, we need to build a website.

Otherwise, where are we going to send them to? So here's what I hear a lot. How do normal electricians like us who are properly trained and licensed who are not willing to cheat and take shortcuts and who are wanting to own a successful electrical business? How do we compete against the big guys who own the market share or the guys that charge peanuts for an electrical job? On top of that, we want to employ the best electricians so we can get off the tools and have plenty of time for other areas of life.

That's the question. Join me and follow along as we search for the answers. My name is James Wrest and welcome to Marketing Secrets for Electricians. the thing is, I don't want to build a normal website. So I don't want like, I'm going to just show you.

So I'm going to share my screen. If you're listening to this, you can check it out on Facebook or potentially YouTube. We'll be showing you there. But if I share my screen, I can show you what I mean. I'm going to type in Perth Electrician and then Random Family.

We're just going to pick a couple of sites to have a look at. And here is the baseline of most what most people have as a website, not just electricians, but in general. So we're going to look at this one. And as you can see, I come to the website. I want electrician and they've got the number off the top.

They've got the logo. And then if you look at here's the difference with a website and a actual sales funnel meant for a particular thing. So I can go, I can learn about them. I can go, okay, here's a couple of other things like there's so many things to click on so much information. But from the electrician side of thing or outside of things, where do we want to take them?

What do we want them to do? And then on this one as well. So another one. Again, you've got the same thing, home domestic commercial about us. You can call SMS email, you can chat in person, which is kind of cool.

Get a live chat. But again, it's not like it's all, it's not focused on just getting like on the journey to where you want to take your customer. So when we're running these ads, what is the one thing we want them to do? So we're running an ad saying, hey, getting a free safety check. And then for example, and then we run them to this website and it's like, okay, like I can find out about you contact us and they get lost.

So they can go like, you know, they can click about us. They go domestic and then from domestic, they can go about us. And maybe they go through and through and then they leave. Yeah. Without actually us getting their contact details or they may call us.

Like some of them, a small percentage may call or actually email in or even do live chat in this case. But again, they get lost. They get confused because there's too many options and what we want to do. And today I'm going to show you and run through how we can create a simple, like it's got an opt-in page. So something where they land on the page and be, there's like a one thing that you want them to do.

You want to just give them, give them, they want, you want them to give their email and you give them something exchange or that that's the next step. That's the only step you really want them to take. So the software I'm going to be using for the example today is ClickFunnels. I'll leave a link in the description if you want to check this out, but essentially to start off, we're just going to do at a lead magnet funnel. And we're going to like, so in the last episode, I showed you Connect.io where you can make a target of this or audience of people.

We're going to put that on Facebook. We're going to make an ad, make a video, and then we're going to split test that and also run, run all these, run all these audiences, run these ads towards a actual funnel. So we're not going to use the homepage because the homepage is going to be ineffective. We're going to be using something called a lead magnet funnel. And so I show the funnel map, which is simply like an image and submit.

And then you're going to get there, go to the next page. So, so lead magnet page and a thank you page. So lead magnet page would be like, Hey, get this book on how to save power. I give you email. I give me the email.

I give them the book. So very simple. And we're going to go through like just how simple it is. So I'm just going to pick a template and we're going to build this live here and kind of get something that you could do or hire someone to do. If you don't have time to do it, just to build a sales funnel.

And this is the start of it. So we've got the ads, we've got the audience, we've got the ad set, and then they're going to land here and we're going to exchange. So this is kind of the front end. And then you're going to have your website and that can sit in the background. No worries whatsoever.

Now, as you can see, it's made the page. We're going to go into the editor. And again, this is more of a visual thing. I'll try and explain. So if you're listening on the podcast, you can still see what's going on.

So essentially we've loaded the template. It's given us a lead magnet page and a thank you page. And you can see, it just opens up and it's got attention. So up the top, and we're going to do this quick because I can build this very quick. So attention, who are you calling out?

We're going to say. Homeowners, you could say, who, so this goes back to like, who are you focused on? Who is your audience? Who do you want to talk to? It could be business owners.

You could be, what's, let's do. Homeowners, attention homeowners. Yeah. And you have your logo here. I'm just going to get your image.

So you could have image of the board. Or whatever you're going to give away for free. And in this case, I just got a little picture of an electrician. And you could say, keep your family safe with this free safety check sheet. Like this is not actually you going out there.

This is something you could create. And we could go through another episode where we actually create the free safety check sheet, but essentially it's a simple, you want a simple five minute thing that's going to empower them to do something. So wow, that's all I need to do to check my house or check my thing like the safety check. And we're going to go. That's another image.

Let me swap this over. So we want to add an image. We can do so with a few clicks of a button. Try to build a page, but if you go to vestedutility.com, this is a webpage I built from scratch. So can see all the bits and pieces, but that took me quite a while to build from scratch.

And we're going to build this one here in 10 minutes, five, 10 minutes, however long it takes us here. So I'm just going to look for the logo. One electrician is near me. And we can change the color of the background here. And like so, so this is a demo of how you can create a website or a sales funnel in this case, very quickly.

So keep, keep your family safe. And the benefit is this is a simple system for any home, for any parent, for any mom, if you're targeting moms, depending who you're targeting for any mom to, to check. Home is safe. So as you can see, it's a simple thing where it's like, Hey, or if they land on this page, they're not got too much to do. They can't click off and learn more about this.

They'll learn more about that note. You want to have a website. Cause they're going to inspect you like this. They're going to go, huh? Okay.

Who is find electricians near me? And then they're going to Google for electricians near me and research about you go online and see if we got any new reviews. That's why all that type of stuff, capturing reviews is very important. And then you can change this to whatever you want. So for example, let's make it an orange button and that could be it.

Yeah. What's inside a simple system for any mom to check if their home is safe. That's if I'm targeting moms and yes, show me the secrets. Yeah. So then that opens a pop up.

You could have an image of yourself there. I'm just going to throw an image of me. And the point of this is to show you how simple it is to actually just create something and don't get held back, change, rest and electrical contractor on the pop-up. And this is a theme. Yeah.

So it's already, it's already set for you, but you can customize it. to, uh, whatever you want to be. So it's a free, keep your family safe with this free safety check on the pop-up. Simply enter your email address below, sign me up. That's it.

And I'd probably do a bit more, um, to make it nicer. And you'll see the page that I'm actually going to create, but as simple as that. So I can go save that. And now this page is simply live. I could share this with you now.

And you can see this and you can go, ah, that's it. Like how long did that take us? I'm not timing, but, um, it didn't take us long at all. And the point of this is to, they land on the page and you're going to give them something. Yeah.

So it may take like with, with, uh, the internet, you want to do visual. So you can take time to create a cool image, something unique. That's from party to your thing. Like they go, okay, that's what I'm actually getting. Um, you know, you see those digital 3d books, they do that for a reason.

You can't act, it's not tangible, but you can get a increase of value with that. And then all you want to do, and I'll put this on the, um, so I put this in the link in the description so you can see the funnel and you can also go in and you want funnel. I'll put a link in here. You can download it into your, uh, you can get a free trial with this, uh, software quick funnels. You can download it in there and play around with it, break it.

Make it your own and this type of thing. So again, it's just the same thing. So we're just going on the thank you page. Now we're adding, you know, the image, our own logo and like, so we're not the internet moneymaker. We're the electrician.

So congratulations, you're now subscribed. I could say whatever you want. Uh, I'm not sure I'm not focused on the copy, which is the words on the page at the moment. I'm just trying to give an example of what you can actually do. Uh, and this is literally taking me long and imperfect action.

So I could get this up and running and run ads and test it out. And the thing is, if I'm testing it, I can change it. If I'm not happy with, you know, whatever's not working, we can adjust that and get it working. But the point is. We could add our email in.

This out, but this is not what I'm running to. So the one I'm running to is either go free dot final electricians near me.com. That'll take you to the actual sales funnel, which is running the competition that we're going to be giving away. Um, but this is just a demo so you can figure out what you want to do and you can, uh, if you wanted to create your own sales funnel, run some ads to it. If not, that's cool.

But I suggest if you've got a website, that's great. That's, that's a thing that people will verify who you are. But we want you to have a sales funnel and a sales funnel have, it has been proven to be like, what's the ratio? I think it's, it's one in five times more effective. Is that the right way of saying it?

So basically for every, for every five people that go to a website, one person opt in, whereas the actual person who goes to a sales funnel, it's a different percentage. So actually that's a better way of doing it. Go to, go to, here's a, here's a challenge. Go to your website. And if you've got Google, Google analytics or whatever software you're using now to host your website.

And say you've got a thousand users. So a thousand people visit your page. How many people actually opt in? So opt in as in give their email address from that page or call you up. What, what?

One of those thousand people that visits your site, just for simple numbers, say a hundred gate called you or contacted you or gave them gave the email address. That is going to be 10%. Yeah. So that would be a 10% opting rate. Now we want to like, we want to see what that is for my site.

So for this is utility.com.au. It was like, I don't know. We have like thousands. Thousands of visitors and not, not many people, not many leads produced. So I've already, so with file electricians near me, I've already got, you know, five, six, 10 leads, whatever I can't remember the exact number, but with only like not that many come to this site.

And a reason for, for that is that it's a sales funnel. And if you go to final electricians near me, that's a kind of it's acting as a homepage, but it's, it's more of a sales funnel. So it's like all, all the copy, all the writing, all the stuff on the page is all pointing them to just give me the email address so I can find them electrician. That's it. That's all.

I just want the email just so I can find the electrician. And, and once I've got that, then I can actually nurture them, warm the leads up. I can find an electrician. I can, it's the important factor before they leave. You want to be able to get their email address or phone number or whatever it is.

You might want the phone number because then you're going to give them a call. So if you can go to your website, figure out how many people are opting in and let's see if we can improve that. So let's, I suggest build a sales funnel, build an opt-in page. You can use ClickFunnels. You can use another software.

There's other ones out there. I'm going to be using ClickFunnels cause I find it simple and easy just to get set up and running. Like we've already done that and I'm curious how, you know, five, 10 minutes to just build that page. And I could have that live now and I'll leave the link in the description so you can check out and see what I'm talking about. But hopefully we can get the measurement of your website now.

So let's get that measurement. Let's see where you're at. And if you haven't got a website, then probably you can just build a kind of sales funnel website like I have, or, um, we want to get that measurement and we want to measure that. So let's say last month, how many opt-ins did you have this? How many visitors?

And that's your first stat. So that's the top of yours. That's really the very top of your sales funnel. Kind of, there's another high of it. Let's call that the top now.

So how many people are landing on your page? Yeah. So that's the top. How many people opt-in and this, you got to measure out, you got to track what you're doing so we can improve it. If you're not tracking it, you're not going to know if you're doing the right thing.

And then for example, you could split test something. So you could swap out your website. I don't know if your website software can do this, but essentially you can split test the page. So hopefully that helps. You have any more questions?

Let's get this show on the road and start marketing our electrical businesses and finding customers to serve that need reliable electricians. I'm trying to change the industry and I'm building funnels for electricians to help do that. If you want to see the first funnel we're building, it's called, or you can visit it at findelectriciansme.com. And this is the start of our client acquisition funnel where we're going to be connecting with customers that need electricians. And when we do, we're going to need electricians to do that.

I don't plan personally to go do these jobs. I'm going to give them to electricians that want to work with me to help serve these customers. So if you're interested in this, please go to findelectriciansme.com and check it out and we'll talk soon.