Websites for electrical contractors… what words should you have on the page… 13 step system

Transcript

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Hey, guys, James just here from Marketing Secrets for Electricians. And today we're looking at the words that you put on your page. So what words are we putting on there? And essentially this is called sales copy because the words will influence the user to take the action you want and you want a funnel because you want one action. You only want them to do the next step.

You don't want 10. That's too many. A confused mind says no. So I'm going to go through that on the YouTube video. And this is a recording from the YouTube.

And I've just put it here for you to check out on the podcast. Now, I've also created tools marketing secrets for electricians, where I'm going to put all the tools I use in creating this website there. So you can go and have it available for you. And when you need to create a website or do some marketing. So all the tools I use and demonstrate for you will be there.

And let's look into it now. So here's what I hear a lot. How do normal electricians like us who are properly trained and licensed, who are not willing to cheat and take shortcuts and who are wanting to own a successful electrical business? How do we compete against the big guys who own the market share or the guys that charge peanuts for an electrical job? On top of that, we want to employ the best electricians so we can get off the tools and have plenty of time for other areas of life.

That's the question. Join me and follow along as we search for the answers. My name is James Rest and welcome to marketing secrets for electricians. So that being said, we can flip to what I've done for find electricians near me. And you can see here, we've got the first one, which is the headline.

So the first thing you need is a headline, which contains a pre headline headline and a sub headline. For example, I'm calling out homeowners and business owners here. And then the headline is how to find a reliable electrician. So you can rely upon them to show up and get the job done. And then from the desk of James Rest, and this is kind of like it's like a letter.

So you're actually talking to the person directly to them. So how to solve the problem of finding a reliable electrician without getting the round run around from all the other bad electricians. This is this is like what we're going to do. And then why we're going to do it. What's what?

What are they avoiding by going to do this service? Do you need to find an electrician to help you with the same electrical work at home or your electrical business or your business? Hi, my name is James Rest. In the next couple minutes, I'm going to show you how you can find a reliable electrician for your next job. So we're wanting to the keys, reliability, the electrical trade.

There's a lot of liability. So we want to that's what we're trying to solve in the sales copy. So essentially, you've got your headline there. And this will be bigger on the page. I've just spent time writing this up.

And this is kind of the step one. Then you want a shocking statement, which is step two. And this is to grab people's attention. Why are they going to keep reading what's going on? So the shocking statement I found is, did you know that there's an estimated 30,000 nonfatal electrical shocks every year?

With electrocution killing or kills an average of 143 construction workers every year. So this is kind of like, wow, it's it's dangerous. Electricity is dangerous. And then the next one you want to come on is to find your problem. So here is the problem you face.

You need an electrician to show up before the event you have planned for the next week. And it might be because an additional PowerPoint socket in a room or a TV for a check to touch footy. You have to install for a dinner party, maybe, or maybe fitting a new office out so everyone can start work the following week. So this is the problem. And then we're going to educate it, which is step four.

So you've told them the problem, but that's not enough. We want to make sure it hurts. The more it hurts, the more they need a solution and are willing to pony up with their time, money and attention to solve it. So either way, if you can't get hold of a reliable tritian near you, this means you won't be able to host the event. You'll let down your friends or it'll cost your business a lot of money on employees.

You can't actually do their job. Then step four, five, we want to present the solution. So lucky for you, there's now a solution. Let me introduce you to final attrition. We are like a real estate agent for houses.

where we need you to find where we will find the electrician that suits you. So I'm presenting this as like when you go to look for a house, you go to the agent, you don't go directly on it. This is the same type of service. And then this is kind of next, we've got the board points of step six. And you use bullet points to arouse curiosity.

And it's the structure is it the feature, which this is like on Amazon, you see a lot of features. So the feature is the drill. It has an 18 volt battery. And then then you want the benefit. These like adds meaning.

So the 18 volt battery doesn't mean much. So you want the benefit and then which means. So in this case, the feature is so I'm going to say each time we had five to six bullet points, five to 10, whatever you want. But so, for example, get all your questions answered. About your electric job so you can make and they go so you can make an informed decision, which means you can get the job done right the first time.

So I'm not going to go through those bullet points, but that's kind of the idea. When you write statements, you want to capture arouse curiosity, capture their attention. And you can basically use this structure. So if so it feature so you can benefit, which means you got those three steps. That's the structure.

And you'll find a lot of the there's a lot of copy or sales copy. The writers, these people have created structures that we can plug into to get our point and message across that relates and has been proven as an effective. So you don't have to be a really good copywriter because I'm not I'm not the best copywriter. I'm purely using these statements. And by doing this, we get better and better and you'll get more customers by making interesting copy rather than, hey, I'm electrician.

Like that doesn't really say much. So step seven is credibility statement. So why are they going to use you? What qualifies them? Qualifies you as the person.

So I've been electrician for over 10 years now when I moved to Europe. I became an Airbnb rental manager. I needed to rely on all sorts of trades and services for me to help fix get the house ready for the Yes, more than once I had to deal with the stress of unhappy guests because the facilities were not working and we couldn't get because we couldn't get the contractors show up in time when we needed them. So I've had the experience of being the electric contractor and hiring contractors over the years. Now my goal is to bring those two together to help find help others find the right electrician proof.

So why should they believe you? So this is kind of where I've just outlined how the normal process works. You can use testimonies endorsements. However, because this is a brand new thing, I haven't got testimonies yet. And so I'm not going to be doing them.

You can use statistics, quotes, studies, just establish proof. So I'm basically saying this is what have how current people find electricians. They the newspaper friends or Google or like Yelp or other kind of services like this. And these are the questions they're answering now. To sum it all up, I'm giving them an offer and I've kind of covered offers in the past or go over again in more detail.

But what I'm offering is a nine point framework or a framework. I don't know how many points exactly it is yet, but it's going to be a framework for how they can do it themselves. I'm going to offer them an interview with the electrician on the work that they're doing. I'm going to offer lifetime access to the members area for electricians so they can browse that. And the face time with an electrician for their particular job.

The total value if you add all this up is like eight hundred and ninety seven dollars. However, they're going to get it free. And the key bit is free for a limited time. So this is a free service for limited time. It's not until the first I haven't put a date on it, but it's kind of building that pressure a little bit for them to take action.

Also, if they act on this electric electrician finder pack, I'm calling it. Bonuses one on one consultant consultant consulting session with me about how I can help them find the electrician. And if you've got any questions, please let me know in the comments below. If you like what I'm going, please like subscribe to the channel. Next step eleven guarantee.

So I'm just offering a satisfaction guarantee, whereas I'm guaranteeing I will keep working until they're satisfied with electrician. So we'll keep on at it as this is a free service right now. Then a call to action. So again, I just I'm just going to recap what I'm giving you and then click here to get started. And then the postscript number 13 is an introductory offer.

This will not make basically this won't last long. It's a paid service. So take action now. And also got some of the easy mag is where I got the statistics for the top there. So this is my or the 13 point sales letter.

And you can write this pretty quick. It took me maybe an hour to get this done. And this is the structure for the site that I'm going to be creating at final electricians near me. And we're going to go through that in the next coming days. I'm going to actually put this on the Web site.

You'll see how I do that. You have any questions, please let me know. But you should be able to do this with your site to make it more enticing, make it interesting. Give it a shot and we'll talk to you soon. That's the goal.

Come join in and let's make it happen.